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Career and Technical Education Communities of Practice Company News Education Industry Open Educational Resources Professional Development

Teachers Rocked The Booth At CUE Conference

Navigation North had a blast at CUE 2017!

Our team demonstrated some of the platforms we helped develop, including CTE Online, The Smithsonian Learning Lab, and Open ED Community. It was wonderful to meet so many different, creative, and excited teachers.

We were asked time and time again, “How is all this stuff free?!?

Thank you to all the teachers who registered! We hope you find these free resources helpful in your classroom.

CUE Conference Palm Springs

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We felt the Twitter love. #OERsuperhero

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[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][irp posts=”7472″ name=”Navigation North Announces New Open Educational Resources Platform”]

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We gave away decks of the limited edition Curio Smithsonian Learning Lab collectible card game, countless stickers, green swag and temporary tattoos for St. Patty’s Day, t-shirts, blow up dice, and more.

Not to brag, but our booth was the fun booth. Duh!

CUE Conference Palm Springs

CUE Conference Palm Springs

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[/fusion_builder_column][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][irp posts=”7049″ name=”4 Reasons Students Love The Smithsonian Learning Lab”]

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To see more photos from the conference, visit our Facebook page.

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Company News Education Industry

Navigation North At CUE 2017 Conference In Palm Springs

Greetings, citizens!

Some of the Navigation North team will be showcasing our projects and demonstrating how to best use the educational tools we’ve developed over the years in partnership with organizations such as the Smithsonian Institution, along with state and federal agencies, at the CUE 2017 National Conference.

Navigation North VP and Director of Education, Brian Ausland, was asked by the US Department of Education’s Office of Educational Technology to present a #GoOpen session, Phase 3: Determining Infrastructure, due to his expertise with statewide system development and implementation.

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Brian Ausland #GoOpen Presenter CUE Conference 2017

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Be sure to register!

[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”yes” overflow=”visible” margin_top=”20px” margin_bottom=”0px” background_color=”rgba(255,255,255,0)”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_separator style_type=”none” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””/]

[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][irp posts=”7472″ name=”Navigation North Announces New Open Educational Resources Platform”]

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Navigation North will have a double booth, numbers 513 and 612, in the exhibitor hall. We’ll have vintage candy, phone charging stations, and will be giving away some cool stickers.

 

Curricular Superhero

Are you an #OERsuperhero?

Navigation North developed learning platforms we’ll be featuring:

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Will you be attending CUE 2017 later this month?

CUE 2017 National Conference
March 15 – 18, 2017
Palm Springs Convention Center

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Navigation North at CUE 2017

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Follow us on Twitter and play along![/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Categories
Communities of Practice Company News Education Educational Leadership Industry Open Educational Resources Professional Development

Navigation North Announces New Open Educational Resources Platform

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_text]FOR IMMEDIATE RELEASE: 3/1/2017

Fast Growing EdTech Company to Launch Free Open Educational Resource Platform in Summer 2017

Chico, CA: Today, Navigation North, an educational technology research and development firm, announced a summer 2017 release of a no-cost online platform for educators titled Open ED Community.

www.openEDcommunity.com[/fusion_text][fusion_separator style_type=”none” top_margin=”20″ bottom_margin=”0″ sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””/][fusion_text]Open ED Community Educational Resources[/fusion_text][fusion_separator style_type=”none” top_margin=”20″ bottom_margin=”0″ sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””/][fusion_text]Navigation North has been instrumental in several educational development projects including the U.S. Department of Education’s Learning Registry, California Department of Education’s CTE Online, and the Smithsonian Institution’s Learning Lab.

Open ED Community will feature free resources for educators, librarians, site administrators, education leaders and more. Areas of specialty will include professional development, customizable curriculum, collaboration tools and resource repositories.[/fusion_text][fusion_separator style_type=”none” top_margin=”20″ bottom_margin=”0″ sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””/][fusion_text][irp posts=”7049″ name=”4 Reasons Students Love The Smithsonian Learning Lab”][/fusion_text][fusion_separator style_type=”none” top_margin=”20″ bottom_margin=”0″ sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””/][fusion_text]Of the company’s much anticipated launch, Navigation North President Joe Hobson said, “We’ve spent the last twelve years developing innovative tools for educators across a wide variety of systems, and it’s exciting to finally bring the best of those ideas together in one unified platform.”

Navigation North will be showcasing a variety of tools which served as precursors to this new platform at the CUE 2017 National Conference in Palm Springs, the largest and longest running education technology conference in California.

Interested parties can register to be notified of further Open ED Community launch details.[/fusion_text][fusion_separator style_type=”none” top_margin=”20″ bottom_margin=”0″ sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””/][fusion_text]Open ED Community Education Resources[/fusion_text][fusion_separator style_type=”none” top_margin=”20″ bottom_margin=”0″ sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””/][fusion_text][irp posts=”6679″ name=”How Is Navigation North Different From Other EdTech Companies?”][/fusion_text][fusion_separator style_type=”none” top_margin=”20″ bottom_margin=”0″ sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””/][fusion_text]Whether creating digital learning tools or online professional development environments, Navigation North combines educational expertise with innovative development to help promote the power of learning and sharing.

www.navigationnorth.com[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Categories
Company News Education Educational Leadership Industry Open Educational Resources

EdTech Thought Leaders To Follow In 2017

[fusion_builder_container background_color=”” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”” padding_top=”20″ padding_bottom=”20″ padding_left=”” padding_right=”” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_text]If one thing remains the same in educational technology, it’s change. That’s why we’ve compiled a list of visionaries and mavericks to follow for thoughtful insights into trends and advances in the EdTech world.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container background_color=”” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”” padding_top=”20″ padding_bottom=”20″ padding_left=”” padding_right=”” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][fusion_builder_row][fusion_builder_column type=”1_3″ last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_imageframe lightbox=”no” gallery_id=”” lightbox_image=”” style_type=”none” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” hide_on_mobile=”no” class=”” id=””] Tom Vander Ark[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=”2_3″ last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_text]

Tom Vander Ark

CEO & Partner: Getting Smart

Tom Vander Ark is an EdTech writer, speaker and influencer. He is CEO of learning design firm Getting Smart and previously served as the first Executive Director of Education for the Bill & Melinda Gates Foundation.

Vander Ark has published thousands of articles and white papers, authored books such as Getting Smart: How Digital Learning is Changing the World and Smart Parents: Parenting for Powerful Learning.

Below is Tom Vander Ark addressing innovations in education at TedX Manhattan Beach.

 

Vander Ark’s passion for personalized digital learning inspires us to stay on the forefront of benefiting students through a variety of opportunities for learning.

Follow Tom Vander Ark on Twitter.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container background_color=”” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”” padding_top=”20″ padding_bottom=”20″ padding_left=”” padding_right=”” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][fusion_builder_row][fusion_builder_column type=”1_3″ last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_imageframe lightbox=”no” gallery_id=”” lightbox_image=”” style_type=”none” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” hide_on_mobile=”no” class=”” id=””] Audrey Watters[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=”2_3″ last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_text]

Audrey Watters

Troublemaker: Hack Education

Audrey Watters is a self-described education writer, independent scholar, serial dropout, rabble-rouser and ed-tech’s Cassandra.

Watters’ essays can be found in countless outlets and her published works include The Monsters of Education Technology, The Revenge of the Monsters of Education TechnologyThe Curse of the Monsters of Education Technology, and Claim Your Domain.

Our team looks forward to getting insightful email and social media updates from Watters’ Hack Education. Her approach to analyzing and observing EdTech trends is thought-provoking and often laced with our kind of humor.

Follow Audrey Watters on Twitter.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container background_color=”” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”” padding_top=”20″ padding_bottom=”20″ padding_left=”” padding_right=”” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][fusion_builder_row][fusion_builder_column type=”1_3″ last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_imageframe lightbox=”no” gallery_id=”” lightbox_image=”” style_type=”none” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” hide_on_mobile=”no” class=”” id=””] Steve Midgley[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=”2_3″ last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_text]

Steve Midgley

CTO Technology Consulting: Learning Tapestry

Steve Midgley offers CTO technology consulting and development through Learning Tapestry.

Previously, Midgley consulted with the Federal Government to develop approaches including the Learning Registry and Race to the Top.

 

Steve has worked extensively within leading for-profit companies and within non-profit and bureaucratic organizations. He doesn’t mind stirring the pot when it’s necessary, but always as a means to move the technology and conversation forward.

Follow Steve Midgley on Twitter.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container background_color=”” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”” padding_top=”20″ padding_bottom=”20″ padding_left=”” padding_right=”” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][fusion_builder_row][fusion_builder_column type=”1_3″ last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_imageframe lightbox=”no” gallery_id=”” lightbox_image=”” style_type=”none” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” hide_on_mobile=”no” class=”” id=””] Richard Culatta[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=”2_3″ last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_text]

Richard Culatta

Educational Innovator

In 2012, Richard Culatta was appointed by President Obama as the Director of the Office of Educational Technology for the U.S. Department of Education.

Culatta currently serves as Chief Innovation Officer for the State of Rhode Island. He has also served as an education policy advisor to U.S. Senator Patty Murray.

Below is Richard Culatta addressing personalized learning at TedX Beacon Street.

 

Culatta’s commitment to improving access to education and closing the achievement gap inspires us. He is driven by a personal passion for helping students succeed, and his willingness to try new things helps countless teachers and students.

Follow Richard Culatta on Twitter.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container background_color=”” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”” padding_top=”20″ padding_bottom=”20″ padding_left=”” padding_right=”” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][fusion_builder_row][fusion_builder_column type=”1_3″ last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_imageframe lightbox=”no” gallery_id=”” lightbox_image=”” style_type=”none” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” hide_on_mobile=”no” class=”” id=””] Susan Van Gundy[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=”2_3″ last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_text]

Susan Van Gundy

CEO & Founder: Eduvate

Susan Van Gundy is the former Director of Technology for the Partnership for the Assessment of Readiness for College and Careers (the PARCC Assessment Consortium), was Director of Education and Strategic Partnerships for the National Science Digital Library (NSDL) and Deputy Director of the NSDL Resource Center.

Susan serves on numerous educational technology and science education advisory boards and speaks frequently at conferences and workshops.

We originally partnered with Van Gundy to share NSDL resources to California teachers through Digital Chalkboard. This collaboration lead to the beginnings of the Learning Registry, a nation-wide resource repository of open educational resources. We look forward to working with Van Gundy in the future!

Find Susan Van Gundy on LinkedIn.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container background_color=”” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”” padding_top=”20″ padding_bottom=”20″ padding_left=”” padding_right=”” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][fusion_builder_row][fusion_builder_column type=”1_3″ last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_imageframe lightbox=”no” gallery_id=”” lightbox_image=”” style_type=”none” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” hide_on_mobile=”no” class=”” id=””] Douglas Levin[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=”2_3″ last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_text]

Douglas Levin

Founder & President: EdTech Strategies

Doug Levin is a trusted adviser to federal and state policymakers and education leaders. He was instrumental in developing and implementing the nation’s first education technology plan and strategy in 1996 under President Clinton, as well as its subsequent updates in 2000 and again in 2004 under President George W. Bush.

Previously, Levin held positions with the American Institutes for Research, the National Cable & Telecommunications Association, and the National Association of State Boards of Education.

We recently ran into Doug at the Open Ed Tools Symposium and it reminded us how much we value his honest approach to EdTech development and will always look forward to sharing ideas with him.

Follow Doug Levin on Twitter.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container background_color=”” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”” padding_top=”20″ padding_bottom=”20″ padding_left=”” padding_right=”” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_text]The leadership team at Navigation North also shares current happenings and insights into education and technology on Twitter: @joehobson@bausland

Follow @NavNorth on Twitter for industry updates and news!

Did we miss someone you value following? Let us know in the comments below.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Categories
Company News Education Industry

What Supports EdTech Project Success?

EdTech projects can be different from standard education or technology projects. What are steps clients and firms can take for best outcomes? How do we determine if a project has finished successfully?

Education, as a culture, is informed as much by ritual and tradition as by research and data. Paying attention to the numbers is important, but not understanding education’s cultural adherence to non-quantifiable inclinations can cause critical missteps. And in a field that has not historically embraced innovative technology, inclusion of all vested parties is a critical part of the success formula. Inclusion does not occur by accident, it is created with transparency, constant clarification on how the technical work product will impact existing processes, and providing clear roadmaps for participation.

Our VP and Director of Education, Brian Ausland, and Director of Creative Services, Chris Bordeaux, clear up a few account and project management myths and practices and share how Navigation North aligns their work with current EdTech needs to connect educators, students, and leadership to improve outcomes in classrooms.

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EdTech Project Management Success

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1. Schedule

Chris Bordeaux:

Every client is different and every timeline is different. If there’s one thing I’ve learned about timelines, it’s they are rarely 100% accurate at project start, which isn’t a bad thing. Some flexibility on the part of the firm and the client are required to complete any project of larger scope.

A good project management tool (I’m an unpaid advocate for Teamwork) will notify stakeholders of upcoming deadlines automatically. As a helpful account person, it’s a good idea to review upcoming milestones at regular touch-points.

Flexibility in schedule and timeline is beneficial for both parties of any development project, yet sometimes it isn’t possible. If you know there is a 100% fixed deadline for your project completion, reiterate this to your consultancy partner. A good development leader will push for accelerated beginnings to a project in hopes that bumps in the road can be accommodated.

Brian Ausland:

In addition to flexibility, timelines for EdTech projects also have to take into account certain nuances unique to education’s structure and culture. Once we have worked with a client to establish a clear set of deliverables, and used our vast experience across an array of projects to create a precise design and development schedule, it is critical to make sure your timeline leverages some of education’s long-standing rhythms.

The start and end of the school year, summer break, state testing schedules, or local professional development initiatives are just a few elements that need to be sync’d with a project timeline. Attention to these details ensure your project timeline allows for adequate access to testing groups, can strategically involve key stakeholders at various benchmark points, and aligns product release dates optimizing your users’ orientation, adoption, and implementation.

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2. Scope

Chris Bordeaux:

Detailed scope documentation minimizes flexibility in deliverables, which protects both the client and the firm. If there are vague portions during initial discussions, I would recommend providing a list of optional deliverables at the end of a statement of work (SOW) for approval.

I am also an advocate for paid discovery. When selecting an experienced, viable technical development partner, tap into their expertise and background. Include budgeted time to have them engage in a discovery process to clarify needs and validate approach options. While it does involve directing finite dollars and time to initial work, often not seen as direct product development, consider it one of the most important ways to hone your budget for maximum effect. Stretch every dollar as far as it can go.

If you’re nearing the end of a project and there are still items which are being questioned in regards to scope, I highly recommend the MoSCoW method to guide clients in determining the most important items to them.

Brian Ausland:

Education leaders we’ve worked with have a fairly clear sense of the educational needs they are attempting to address. However, there is less initial clarity on the types of solutions available to them and how to assess the relative effect, size and cost of each. In the field of education most leadership teams bring a diverse education background with strong roots in areas like curriculum and instruction, site/district leadership, or personnel management, but limited experience in technical product development.

It is important to set a clear scope of work that makes best use of available time, available budget, and existing assets, while also remaining consistent with current industry standards. However, it is equally important the full scope, along with deliverables and benchmarks, can be articulated to all team members in a way that is operationally comprehensible and connected to the core educational needs being targeted. Everyone should be able to understand and validate how the resources being created directly tie to the programs, outreach, and support that defines the agency’s work on a day to day basis.

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Project Scope

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3. Budget

Chris Bordeaux:

As a client it can be helpful to volunteer a range of budget you’re looking to spend. Providing a “low” and “high” to your consultancy partner will help guide them to solutions which could be the most accommodating to your needs. Let them know up front you’re interested in reviewing multiple options and to provide optional items and cost estimates.

I would also recommend giving yourself some padding. Estimates are only estimates, after all. Giving yourself wiggle room provides the flexibility you may need when making hard calls down the road.

Brian Ausland:

There are always challenges in aligning education cost-centers to mitigate common technical project needs such as ongoing research and development, maintenance and support, or scaled growth investments spanning across fiscal years. Our colleagues at the Consortium for School Networking (CoSN) have created a bundle of Total Cost of Ownership (TCO) tools to help agencies better assess the fiscal reality of technology-related projects.

However, as more projects identify solutions involving online software and application resource development, budgets must further evolve to include flexible licensing agreements, ongoing OER curation and distribution, and feature sets which can be updated as new tools and initiatives take hold within states and districts. Some of the most creative work a consultant firm can expect to perform on EdTech projects will not have anything to do with UI design or intricate data frameworks, but will involve talented definitions of work and product descriptions to align contemporary innovation design with outdated budgeting mechanisms within education.

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4. Stakeholder Satisfaction

Chris Bordeaux:

Not every stakeholder has the same level of interest or responsibility in a given project. Some will be at a kickoff meeting and you will never hear from them again. Others may not even be identified until after a project has begun. Make every effort to recognize which stakeholders this project will most greatly effect. Also keep in mind conflicting priorities which could throw a wrench in your schedule.

Begin your project by briefly interviewing stakeholders to uncover their motivations and key performance indicators. What are the base motivators for doing this project? What are expectations they are aware of? Mold your expectation management along the way to remind them of goals laid out to begin with.

While the color of a button may seem like the most important thing at a given moment, pleasantly remind stakeholders this is not of top-tier importance. And if it is, what are they willing to give up to get it?

Communicating with stakeholders is the key to any project success. From the consultancy side, identify preferred communication methods and ways to streamline decisions and status updates. From the client side, request weekly, bi-weekly or monthly meetings to keep track of project status.

Don’t forget stakeholders who are “in the weeds” may not be taking a step back periodically to evaluate overall project status. Assign someone from both parties responsible for asking the “big picture” questions. Always notify each other of obstacles which might extend deadlines or put the project over budget, as soon as possible.

Brian Ausland:

Stakeholder participation is critical to the success of many types of projects across various industry sectors. However, in education projects, particularly those involving significant technical product development, soliciting stakeholders and their input can present unique challenges. While we urge our clients to start early in compiling a list of known stakeholders, we also want to surface potential input from audiences that might initially not be considered by the core team.

After throwing the proverbial “broad net,” a project leadership team should be asked to consider categorizing stakeholders into specific groups. We ask our clients to minimally identify within their list of potential stakeholders, who represents:

  • Targeted Audience Members who are the key recipients of the resources being developed
  • Early Adopters and Advocates who will provide the clearest pathway for project resources to reach the targeted audience
  • Political Champions who can help clear bureaucratic hurdles and streamline necessary agreements and foster agency buy-in

Finally, and perhaps most tricky, who represents:

  • Impacted or Displaced Personnel who might have traditional responsibilities, roles, or processes affected by the implementation of new methodologies and assignments that typically come about with new technology.

Obviously, it is important to assemble and listen to these groups individually at first if possible as a means to fully understand their needs. But soon after initial fact-finding with these groups, the project team needs to assimilate the information and conversely determine what the project specifically needs from each of these groups.

We like to bring these stakeholders back together as a group, and verify what was recorded as their core interests, but also outline for them what the project requires from each of them in order to address their needs. When we provide stakeholders an intentional role and course of action we help to prevent all parties from feeling marginalized and potentially becoming obstructionists. This is particularly important for those who see the new resources and strategies as having a direct impact on their roles and perhaps on the ways they’ve successfully conducted their duties in the past.

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Project Stakeholders

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5. Quality Of Work

Chris Bordeaux:

In my humble project management beginnings, it was drilled into my head:

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scope + time + budget = quality

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Since those days long ago, I’ve watched both project managers and clients dilute the quality of projects due to insufficient building blocks and communication. Don’t let anyone tell you quality isn’t the most important thing without questioning them!

In general, clients can have things cheap, fast or good; but they only get two of these choices at any given time. Taking a holistic approach to managing any project allows for quality to take precedence.

Brian Ausland:

In education, there exists long-standing debates about what constitutes “high quality” in terms of teaching strategies, instructional content or materials, and even in interpreting student performance or work. So it is no wonder that, when agencies historically-steeped in education embark upon large, technical work product development, getting everyone on the same page can be a challenge.

The critical work, in supporting these teams, involves creating clear connections between the technical work products, features, and tools we develop and known areas of expertise and quality. Yes, we can work to create specifications and timelines that clearly fall into known, adopted, and scalable technical frameworks, but it is important the quality of work is seen as underpinning quality teaching, effective assessment of student performance, or best-practices in educational leadership and professional development.

These types of topics represent the capital language of education. Resources created within the scope of the educational technology environment must correlate the quality of products developed to the quality it can bring to the classroom through improved teaching, learning, and outcomes central to education’s primary mission.

Whether helping provide more diverse and engaging open educational resources for the classroom, or the tools to help skilled educators better assemble and distribute those resources, or distribute the support strategies to help leaders expand and accentuate the competencies of their staff, high quality technical work must be judged according to how it ultimately helps increase opportunities for every learner to succeed.

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Blue Balloons

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Bring us your story. Bring us your dreams.

For over a decade, Navigation North has participated on every level of educational technology project management. Our principals and staff have served as lead team members for many of the very agencies we now support. We have lived and breathed the steps, strategies, and processes outlined above.

While our newer clients regularly come to us having been told by others – “NavNorth will walk through the door already knowing most of what needs to be done.” – we never let our history stand in the way of engaging a full process of discovery and detailed planning. We keep our experience available to ensure outcomes and anticipate solutions to long-standing challenges within education, but never allow past project trends to blind us to new and innovative approaches.

We are genuinely intrigued by each project’s promise and possibilities: bring us your story, bring us your dreams.

Allow us to partner with you in extending your skills, content, and expertise farther than ever thought possible. Regardless of size or scope, Navigation North is interested in improving education for all students and working with anyone dedicated to this effort.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Categories
Digital Learning Design Education Open Educational Resources

4 Reasons Students Love The Smithsonian Learning Lab

The Smithsonian Learning Lab was created to connect students to over 2 million digital resources available from 19 Smithsonian museums and the Smithsonian National Zoo. Partnered with this is the adoption of new state and federal policies calling for curricula to include digital materials and resources, including open education resources.

But let’s not focus on the stuffy adult whatnot. There are fun and interactive ways students of all ages can enjoy learning with the Smithsonian Learning Lab! Students who don’t have financial or geographical access to Smithsonian resources can now replace a field trip with digital experiences.

Smithsonian Learning Lab

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1. Collections Are More Fun Than “Sit and Get”

Students can save, sort, edit and recall resources from the search function, creating their own collections. Building collections allows kids to learn based on their interests and can challenge them to make connections between disparate resources.

If students find interesting items outside of the Learning Lab, they can also add non-Smithsonian resources from any web link.

Smithsonian Famous Pharaohs Collection

Famous Pharaohs Collection

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2. Personalized Learning

The new Sorting Activity Tool allows students to arrange items in a linear order or group items into buckets. This example asks participants to sort presidents by the year they were in office. Students find these activities more engaging than dull instructional alternatives.

Sorting Tool

The Last 100 Years, In Order

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3. The Variety Of Resources To Engage Students

From space exploration to insects, from old books to ruby slippers; there are over a million unique resources for students to explore.

Smithsonian Insect Resources

Smithsonian Insect Resources

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[irp posts=”6679″ name=”How Is Navigation North Different From Other EdTech Companies?”]

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4. This Is Not Yesterday’s Technology

The Learning Lab is continuously being improved with features added. New 3D objects allow students to move resources as if interacting with the physical items!

Abraham Lincoln 3D Mask

Abraham Lincoln 3D Mask

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Smithsonian Learning Lab

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Check out the Smithsonian Learning Lab today! Click here to read about Navigation North’s support and to view press and features of the project.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Categories
Education Open Educational Resources STEM

How To #GoOpen Using The Learning Registry

#GoOpen Campaign

The U.S. Department of Education’s #GoOpen Campaign encourages states, school districts and educators to use openly licensed educational materials to transform teaching and learning.

Open data is the idea that data should be freely available to the public—both technically and legally—to use and redistribute without limitation. When high-value data sets are publicly available practitioners, researchers, and the public can use the data to inform their work in classroom and communities across America.

Open data follows the following principles:

  • Public – available to all in accordance with the law and the Office of Management and Budget’s Open Government Directive.
  • Accessible – available to the widest range of users in a machine-readable format that is non-exclusive and usable without restriction.
  • Remixable – available under an open license that allows others to use, share, and add to data without restriction.

The GoOpen campaign goes beyond traditional data, actively urging participants to share learning resources and curriculum. As more and more states are approving the use of digital tools and texts, educators need to be able to easily locate and use those resources with their students, and the Learning Registry provides the network infrastructure to handle those exchanges.

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#GoOpen Success

Learn how the Williamsfield School District leveraged education technology to save families and taxpayers money while providing unique, targeted learning opportunities for each student.

At today’s date, 19 states and 107 districts have enjoyed the benefits of #GoOpen status according to Kristina Peters, K12 Open Education Fellow at the Office of Educational Technology.

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#GoOpen Using The Learning Registry

Whether you are a publisher, developer or educator; there are resources online to guide you on becoming a #GoOpen state or district!

There are a variety of tools and methods to find, collect, and publish resources to and from the Learning Registry, depending on the size and technical capabilities of your organization. Navigation North‘s President, Joe Hobson, has provided documentation on publishing using the EZ Publish Tool, one of the easiest ways to quickly get your resources out there. For large-scale implementations, there are a variety of open source libraries and custom scripts that can be tailored to your specific needs.

Anyone can link up with other contributors and get the latest news and updates by subscribing to the Collaborator Mailing List. Simply send an email to learning-registry-collaborate@googlegroups.com to register.

You can also attend one of the regularly scheduled community phone conferences regarding development, publishing and using the Learning Registry. More information about these meetings is available through the Learning Registry Developers Google Group.

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[irp posts=”6848″ name=”6 Reasons Teachers Love The Smithsonian Learning Lab”]

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Categories
Digital Learning Design Education Educational Partnerships Open Educational Resources

6 Reasons Teachers Love The Smithsonian Learning Lab

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The Smithsonian Learning Lab provides an online toolkit for teachers to discover Smithsonian’s digital resources and create personalized learning experiences for themselves and others.

Educators can visually explore more than 2 million resources from across the Smithsonian, so it’s easy to find something of interest. The website’s tools enable users to easily organize and customize the resources to make them their own.

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As teachers share their work with others – whether it’s one person, an entire classroom, or the world – the Learning Lab becomes an ever-richer source of knowledge and ideas and a more collaborative community.

Here are six reasons teachers love using the Smithsonian Learning Lab!

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1. Bring millions of Smithsonian resources to your students.

Teachers can help students engage in deep examination of an image by using image annotation. Describe details and highlight notable information from your lesson.

Annotate Resources From Museum

Minimize resource information to just what your students need to know by adding an item to your collection, selecting the information panel, and clicking the description to edit to your liking.

The Hotspot Tool allows you to pinpoint areas on an image or document and provide further information.

Hotspot Tool

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2. Digital resources from across Smithsonian in a variety of media formats.

There are now over 2 million digitized resources with new ones being added constantly, including 3D scans which are available for download. Read more about Smithsonian digitalization efforts.

No one is limited to only Smithsonian resources. You can also add resources from your own website, a YouTube video, or any document into your collection for student review.

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Abraham Lincoln 3D Mask

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Check out this 3D replica of Abraham Lincoln.

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3. Bring collections to where your students are.

Likewise, instructors can find items from the Smithsonian collection and embed them where learners already like to connect, be that a class website, Google Classroom, Moodle, or other tools.

Embed codes are easily found in the options of the Share button.

This is a collection about the Apollo 11 crew:

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4. Teachers build collections, share resources and expand the Learning Lab.

There are a wealth of resources and activities to introduce students of all ages to the Smithsonian Learning Lab, including over 1,400 collections shared by users and the Smithsonian Staff.

Online Learning Activities For Students

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5. Adapting collections for instructor needs is easy.

Using another teacher’s resources for your own is great, but adaptation is even better! If you like a collection another instructor has created, but want to add items such as a quiz, that’s no problem. You can also update the language used to better speak to your own students.

Free Digital Resources For Classroom

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6. Test Subject-area knowledge and encourage critical thinking.

Assignments and quizzes are a great way to track student engagement with the content you’ve created.

Develop Quizzes For Students Online

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For more detailed information on getting started with the Learning Lab, click here.

Don’t wait, explore the Smithsonian Learning Lab today!

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Smithsonian Learning Lab For Teachers

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Interested in how Navigation North helped develop this educational technology tool?

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Categories
Career and Technical Education Communities of Practice Education Educational Leadership Industry Open Educational Resources Professional Development STEM

California’s Blended PD/Curriculum Project Works To Explain Growing Popularity In Other States

California has been experimenting with an online model that blends professional development with collaborative curriculum design to help promote improved instruction and use of digital open educational resources. And in an era when current data shows billions of dollars annually spent on professional development has yielded little measurable improvement, California has instead been wrestling with the accelerated success of their program statewide. What has been a bit more perplexing though, is the unexpected impact of 300,000+ educators annually wanting to access the resources from states outside of California.

Dan Weisberg, Chief Executive of The New Teacher Project, states, “There is no doubt that there are initiatives that are probably producing positive impacts. But it’s not helpful if you don’t know what they are.”

With recent research from Weisberg’s New Teacher Project citing traditional professional development’s limited effect on teacher improvement, a big question many were asking at this year’s national Association for Career and Technical Education Vision 2016 Conference in Las Vegas was, “How do we create and sustain effective communities of practice that retain teacher’s interest and ongoing growth?”

Luckily, California’s CTE Online project was ready to share data to show precisely how this work can be accomplished on a statewide and even national scale when combining a robust community of practice platform with a focused model curriculum development and sharing project. In reflecting on the ability to collaborate and then share in a single online environment, Project Director MaryRose Lovgren shared, “We had to have some kind of a model that is online and accessible to the teachers, to the team-leads that we have working with the teachers, as well as the curriculum specialists…so that we can give them feedback and help support their progress in writing all of this curriculum. Being able to not just create, but to share their curriculum adds another level of relevance to their experience.”

With teams from every state in attendance, the CTE Online project shared the fact that over 66,000 educators have full accounts to California’s CTE Online community platform to access and copy their own modifiable versions of the model curriculum that is generated as part of the PD program. Additionally, teachers access professional development modules, and engage in discourse around instructional strategies, standards, and methods to engage students. However, hundreds of thousands more come to simply access the open educational resources as guests, leaving California to determine how far they should go to support accounts and full access for teachers from beyond the golden state, that now make up more than 2/3 of that traffic.

This has led some California state leadership personnel to ask how a project developed expressly for California educators, and not promoted to any degree beyond its borders, finds itself with 25,000 visits a month from non-CA educators. A quick glimpse at traffic to the site from the ’15-’16 academic year through to this December shows collectively a pattern of growing use across all states. Pronounced access in states that share similarities with California such as Texas with over 44,000, New York with over 18,000, and Florida with over 14,000, correlates to known trends. But states such as Georgia, Tennessee, Pennsylvania, North Carolina, Illinois, and Virginia each has over 10,000 visits as well.

CTE Traffic

It will require a bit more examination to clarify all the reasons for the growth of this type of program, but what the project’s leadership team is seeing is nothing more than meeting a specific need in supporting strong, collaborative professional development. When asked about why he thought this model was gaining so much traction with educators, a participating Science/STEM teacher shared, “Having this designated time to make awesome lessons while we are all sitting next to each other, focuses us on something we really care about. Ultimately we’re creating resources for teachers everywhere to utilize, while also bringing these skills back to our own school sites.

When current reports show that teachers are largely feeling disconnected from their traditional, site-based professional development, the fact that they are voluntarily flocking to a blended system that focuses on helping guide their curriculum development, reflect on high-quality standards of practice, assess their curriculum in terms of student engagement, and increase use of rich Open Educational Resources to diversify content is worth documenting and sharing.

In presenting this information last week at a national conference focused exclusively on CTE and Career and College Ready programs and talking with leaders from many of the regional CTE initiatives and national projects, many were interested in and appreciative of the open access the California Department of Education’s Career & College Transition Division has made readily available online. Clay Mitchell, project monitor with California’s Department of Education, isn’t surprised about the growing interest from other state leadership teams. “Like many states, we had many programs and projects doing similar work with teachers from district to district and struggled to connect these efforts in a unified approach. We made a decision to fund and support a system that allowed those projects to still retain their own methods and strategies of outreach and support, but committed them to a common set of outcomes and tools in order to optimize returns on our PD and curriculum efforts statewide, and that is precisely what has happened.

As one pragmatic participant said in passing, “If all the various statewide curriculum development projects I saw here at ACTE committed to the digital development and sharing of their resources and processes in this way, none of us would need to buy another piece of curriculum or guess at what valid, blended PD looks like.

Brian Ausland leads education and research initiatives as Director of Education at Navigation North. Click here to read more from Brian and find him on LinkedIn.

Categories
Industry

12 Free Ways To Reach More Teachers By Improving SEO

Navigation North partners with organizations and agencies to bring technology into classrooms, helping teachers and students alike. One of the big hurdles we help our clients leap over is getting found online. Your organization may have a great tool for aiding teachers, but what does it help if they can’t find you?

Teacher Searching Google

Here are 12 free ways to boost search engine optimization for your online property and get in educators’ search results.

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1. Emphasize The Keywords Teachers Are Looking For

Align your copy with phrases teachers are searching for. Google Trends and Google’s Keyword Tool in AdWords are free tools available to help. Reviewing your Google Analytics will also give you a good idea of what content you’re currently sharing that is getting traction.

This article is also a great resource for finding long-tail keywords for your SEO campaign.

Be cautious not to overload your writing with keywords not relevant to your content. Not only does Google not like this, but humans won’t appreciate finding your content if it’s not actually helpful.

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2. Incorporate Education Specific Metadata

Learning Resource Metadata Initiative (LRMI) makes it easier to publish, discover, and deliver quality educational resources on the web. The LRMI was spurred by the announcement in 2011 of Schema.org, a project by Bing, Google, and Yahoo! to create a standard way of tagging online content.

When your learning resources are described or “tagged” in a standard machine-readable manner, educators are more likely to find and use your content!

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3. Leverage The Power Of OER Repositories

Open Educational Resource Repositories include curriculum-sharing websites, sources for lesson plans and activities, and open alternatives to textbooks. If you provide content licensed under a Creative Commons Attribution-NonCommercial-ShareAlike License, there are many websites to feature your content including OER Commons, OpenED and Edmodo Spotlight. For larger publishers, consider adding resources directly to the Learning Registry here.

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4. Fix Those 404 Errors

Clicking on a Google search result only to find there’s nothing there is like hitting a brick wall. No one likes hitting a brick wall! Use Google Search Console for help, and establish 301 redirects to bring visitors to a helpful place.

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5. Create A Unique Title Tag For Each Page

Use tools such as Yoast SEO to create different titles for every page on your website. Differentiate pages on your site by describing the content and using relevant key words.

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6. Meta Descriptions Matter

Every page should also have a meta description, capped at 160 characters. These can also be implemented using tools such as Yoast SEO. The largest benefit in meta descriptions is Google uses them as the text display which happens right below your search listing. While this doesn’t necessarily effect your page rankings, it will definitely make a difference in click-through rates.

Website Meta Description

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[irp posts=”6679″ name=”How Is Navigation North Different From Other EdTech Companies?”]

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7. Add To Your Blog Often

Most recent releases of the Google search algorithm favors new and refreshed content. The best way to provide this is by posting regularly to your blog and updating older posts.

Create an editorial calendar and stick to it. There is no hard and fast rule to how often any organization should publish new posts. For most non-news organizations, once a week could be a good start. Remember to keep your content relevant, so over-posting useless information will actually work against you.

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8. Optimize Images

First, name your images with logical convention. For example, “screenshot.3.4.2014.35932882882.jpg” doesn’t mean much to Google or anyone else. If you’re image involves Education SEO, such as the photo we used in this article above, name it education-seo.jpg. Pretty simple.

Also, provide a relevant image title and alt text. This is an option generally found while adding a photo in any standard CMS or website management system. Using our image above as an example, we used “Education SEO” as the title and “Teacher Searching Google” as the alt text.

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9. Implement A Proper Website & URL Structure

Use titles and words from your title in URL structures. For example, “www.yoursite.com/page8/” doesn’t really describe anything. Using something like “www.yoursite.com/contact/” provides useful information to Google and visitors alike. Avoid using strings of numbers or letters that don’t clarify anything.

A proper site structure will also help clarify things for Google. Check out search results for “Navigation North” to see how our website is indexed. Keep your blog posts in a structure which identifies them as such. Two examples would be “www.yoursite.com/blog/this-exmple-post/” or “www.yoursite.com/news/this-exmple-post/” – ensure all new posts fall under this same structure.

Add a dash “-” between words: “/this-url-slug/” is much easier on Google and end users than “/thisurlslug/” is.

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[irp posts=”6515″ name=”Navigation North Launches New Website”]

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10. Cite & Link To High Authority References

Domain authority is a score predicting how well a website will rank on search engines. If you work for the Office of Education Technology in the US Department of Education (shameless client plug), you’re experiencing a very high domain authority. Inherently, federal government websites are considered highly reputable.

If you’re not so lucky, link to a high-authority website featuring an interview with your staff or a review of your product or solution. If you’re not aware of such a reference, seek out ways to be featured. Volunteer for an interview or feature with Education Week or Education World. Our work was recently featured on EdSurge News.

 

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11. Share Your Information On Social Media

After posting relevant and timely information regularly on your blog, be sure to immediately share these articles on social media. The more helpful your posts, the more likely educators (or your target audience) will follow you.

When using Twitter, use #hashtags to be found when users are search for a particular topic. Keep in mind hashtags such as #whenwetalkaboutthissomeoneneedstolisten is very unlikely to help you. Rather, something like #education or #educationpolicy is far more likely to spark a conversation or get you found.

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12. Be Mobile Friendly, Always

More than 50% of Google searches now happen on mobile devices. In the education field, it’s more likely teachers are using computers to research for their curriculum, professional development, or other problems you could be solving. But Google favors mobile responsive content. And if a teacher happens to be searching on their phone or tablet, your listing may not show up in their results if not mobile-friendly.

Mobile Google

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We help clients improve search engine results by providing an SEO audit of their current website and content, providing recommendations for improvement, and implementing those solutions. Don’t hesitate to reach out if you’d like to discuss how we can help you get found by more teachers![/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]